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To create a unique selling point for the product in the market crazy selling hot wind and water
In today's homogeneity of products, technological innovation can only bring a short lead. How to create different differentiated features with competitors, has become placed in front of any business and shop a major problem. The essence of differentiation is to give customers a reason to buy, why buy you without buying others. You have to be a big winner in the fierce market competition, the unique selling point is your biggest advantage and core competitiveness. That is, to express to consumers or customers a claim that it must be made clear to what specific benefits can be gained from the purchase of its own products; the assertions underlined must not be made or given by competitors, Sexuality; The assertions underlined must be strong and must be focused on a single point in order to reach and motivate others to purchase the product. What is the unique selling point, today China's most professional children's wear brand - "offside" offside youth to share with you how to extract the unique selling point. Differentiated selling point, which is good for customers, but also customers want, and others can not do, only you can do. A unique selling point makes your business unique, then how do you want to create a unique selling point? First of all, you must first think and ask the customer: Why do you want to buy something with me? What do you want to buy my stuff Why did you buy something with my competitor? What did you buy it for? This helped you to understand your customer's needs and the products your colleague is offering and to find out what you and your customers really want, Your peers can not do that. Big companies are not selling products, but to sell their impressions to customers. Small businesses should also sell their impressions, grab the market with a specific target audience and find a blank marketplace to advertise. Now tell you some specific steps to develop a unique selling point. The first step: refining your selling points You first need to know which selling points you can provide, will find out all the selling points, and then compare to assess which is the most unique. Here are some ways to find a selling point: The first method: more choices or have the most options That you provide the most options, such as the price of choice, the variety of choices, features On the choice. The second method: to provide more convenience. For example, the most convenient location, customers can be the most relaxed, most effort, the most time-saving to buy your product. If you can develop such a selling point and get the entire company management to do what you promised, you can immediately grab your foothold. Because of this selling point, the market can not do other people, you can do, but also the customer needs. The third method: more advanced products or more high-end service. The fourth method: the quickest service is either a warrant guarantee longer than the normal range, or other more obvious distribution benefits, to send the most varieties. The narrower and clearer, the smaller your focus is, the more beneficial it is to your business. The second step: selling points is to be refined. The simpler the better this sentence, to make it clear, to focus on, do not spend too much on your selling words, customers can understand. If you can do a word burst of blood, that is the best, just as Wal-Mart "everyday low price", Wong Lo Kat "afraid to get angry Wong Lo Kat" The third step: find your fulcrum If you want to develop more than two Selling points, you have to consider clearly the establishment of a number of selling points will not overlap with others. In addition, you have to consider these multiple selling points, your company-wide people can remember and do it. The unique selling point of success is to win a certain customer base in the market. So it is important that you clarify which part of your customer base you want to meet. The fourth step: test your selling point If you are selling toothpaste, you do not know the white is easy to sell or moth sell, they all try. You sell shampoo, you do not know the dandruff good sell or refreshing sell, then have a try. The Fifth Step: Dancing With Your Plans Dancing with your plans means that once you've identified a unique selling point, you're going to promote it and let your people know the whole market. Selling point is done after the publicity, if you have a customer asked any one of your company, just as the person you do not know this selling point, then your entire plan may have failed. Consistency of words to get the customer's approval. Sixth step: to do a thorough selling point. Once you develop this unique selling point, you are even more hopeful that one customer will repeat the purchase with you. To make customers think of a mind when there is a certain need, you can think of the first one. The more unique the selling point is, the more loyal customers are and the stronger the ability to create a brand image. For the current domestic market for teenagers and teenagers 8 to 15 years of blank apparel market, designed specifically for the adolescent brand "offside" off-the-sleeve apparel, is the first Chinese young people based on the age characteristics, body characteristics, version features accurately customized Clothing brand, it is the best partner on the path of growth of children! Since its launch in 2006, it has entered more than 300 cities and more than 20 provinces and is recognized by the industry as a leading brand of Chinese youth wear. "Children big, the young people through the bit installed," the loud and unique brand slogan not only in the clothing sector thriving, leaving parents and children relish!