Why is the jade market prevalent?

Since 2015, there have been some changes in the sales of jade products: both Jade and Hetian jade have become the main varieties of large-volume sales and fast sales with small pieces and small price pendants. Driven by this market trend, big-name studios and high-end jade merchants have also put down their bodies and run small items.

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The macroeconomic downturn, uncertainties about the future prospects, have caused the consumption of luxury goods to be reduced first, and the high-end investment collections of Hetian jade and jadeite are on the sidelines, and demand in this area has been significantly reduced.

The overall consumer market is light, consumption is more cautious, because the ordinary people's salary income is basically stagflation, high housing prices, education, medical high expenditures make consumers feel very cautious in consumption, only willing to spend small money to buy decorative Xiaoyu Pieces.

Business needs have basically disappeared, anti-corruption continues, so that the original business needs are almost absent, and business needs are concentrated in the high-end jade. The almost cliff-type reduction of high-end jade sales has highlighted the sales of small pieces of jade pieces.

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The market returns to normal. For most consumers, the purchase of jade carvings is mainly for consumption purposes, to meet the needs of decoration and beautification. It is a relatively normal consumption behavior to spend thousands or 20,000 yuan to buy decorative jade pieces, and it is also the normal situation of the jade market.

Small pieces of jade are more suitable for the operation of mobile Internet e-commerce, especially for the operation of WeChat e-commerce. The spread of the mobile Internet makes small pieces of jade very suitable for sales in Weishang. The transaction costs of buyers and sellers are greatly reduced: merchants can do business thousands of miles away, buyers can sit on the sofa and choose their favorite jade pieces.

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From the perspective of any consumer market, it should be a pyramid-like structure. The prevalence of small jade articles is the normal trend of the market. Hetian jade and jadeite belonging to the collection level are also a small number, and collectors with high-quality collections are also rare. Therefore, most of the goods and customers in the jade market are consumer-oriented. Merchants do not have to use the concept of scarcity and collection to raise the value of goods. Buyers do not have to expect to buy a collection of jade. Buyers should have an objective understanding: most of the jade market is the consumer market.

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