The US election with the wrong medicine: social network red beats textbook politicians

Blue Whale Media November 10th: Ten years ago, if someone told me that Trump would become president, I must think that he had taken the wrong medicine, but today Americans seem to have taken the wrong medicine, compared to a rough behavior and rhetoric. Net red, they are even more difficult to endure "textbook-style politicians" (Wu Xiaobo Yan).

After winning the campaign, Trump published a speech entitled "Level 4 of Elementary School" (media language), comparing the "yes weCA n" that Obama had spurred when he was elected in 2008. The naive wording of the real estate tycoon once again angered the media. people. But Trump seems to know exactly what he wants. He is blunt: "The president is the biggest deal in my life", and succeeded in achieving the goal by placing the campaign expenses far less than the enemy in the Internet world. The purpose of the White House, isn't this a great deal?

On the other side, Hillary did not seem to know that she was wrong. The nearly seventy-year-old man gave a speech that made a moving speech. She even said a dozen or so thankfuls. She acknowledged the pain of the election failure and still gave A Hillary-style answer: Trump should have no prejudice and give him the opportunity to lead the country. She said that she continues to believe that the American dream is enough to be tolerant.

A good "politically correct" answer, but Hillary's confusion is beyond words. She said: "The division of (the United States) is more serious than we think." But she did not point out the specificity of the split, but it is certain that this The public opinion of traditional media and the Internet world, such as television newspapers, is severely divided. The "two public opinion fields" are gradually drifting away.

Xinhua commented last night that the article "Americans elected the president, but did not find the answer" also pointed out the dilemma of the Americans: the general election, the candidate's focus on the issue is seriously "running", when the policy issues give way In the mutual attack, when the attention to the country's development trend gives way to the quality of a scandal, the social consensus can only become a "luxury" that is hard to match. There is no shortage of tidbits in this election. There is no shortage of "step by step", but the lack of hope for change is given to voters. The Wall Street Journal pointed out that "this presidential campaign seems to be carried out in the distant Milky Way."

These Americans do not accept reality

On the evening of the 8th, large-scale demonstrations were held on the east coast to the west coast of the United States. The largest number of students, students, young people and women, shouted: He (Trump) is not my president.

(New York on the evening of the 9th, a large-scale student gathering, people hit the flag does not accept Trump elected image source: Phoenix News)

According to the Billboard website, singer Katy Perry said sadly: "I will cry my false eyelashes tonight." According to the US National Broadcasting Corporation (MSNBC) political line reporter Kasie Hunt, Lady Gaga was late in the evening. Was witnessed in Hillary? Clinton’s election night weeping, and according to the Malay Post, “Captain America” Chris Evans also issued a message: “This is a shameful night for the United States. We let a hateful instigator lead us to greatness. Country, we let a bully set our direction. I am super desperate."

After the election, the New York Times and CBS released a poll that showed that most voters doubted whether the newly elected president could reunite the country, but apart from not accepting the reality, young Americans did not want to understand what happened. .

Social networks and traditional media, two public opinion fields are gradually drifting away

Obama’s victory in 2008 was also attributed to social media, but it was not until this year that the split between mainstream media and social media was so obvious for the first time: when CNN, the Washington Post, and Bloomberg News’ Bloomberg were When I spare no effort to promote Hillary, when Trump is not waiting to be seen on the FT, the truth is hidden on Facebook and Twitter: Trump’s discussion on Facebook is much higher than on snapchat. Discussion, forwarding, a move by Facebook also makes people,

The public number "pretend to be in New York" wrote, "If an alien flies to Earth at the beginning of this year, from then until yesterday, he never went to any social networking site, only to the New York Times, The New Yorker, "Washington Post", CNN... (this list can include the vast majority of mainstream US media), he probably believes that Hillary will be able to become president. Conversely, if he never goes to the news media website, only push up Special, his impression may be just the opposite, because he saw a lot of voices supporting Trump."

There is a fact that can confirm the role of social networks at the last moment of the election. According to the latest data released by broadband network company Sandvine, Facebook and Twitter have become big traffic winners since the eve of the election. On the night of the election, Facebook traffic increased by 30%, while Twitter, which uses instant messaging as a selling point, doubled its traffic.

Twitter said that when Trump announced the victory, the number of Twitter posts exceeded 75 million, far exceeding the record of 31 million in the 2012 election day.

Facebook said that more than 115 million people discussed elections on Facebook, resulting in more than 716 million "likes", articles, comments, and vote-related shares, while copyright video site NETF lix appeared. A large drop in traffic has lost a quarter of the audience.

This is not a presidential election, but a battle for attention.

After Trump was elected, many media commentators suddenly realized that "this is not a serious presidential election, but a commercial campaign for traffic competition." The logic is as simple as any event marketing. In fact, MogIA, the artificial intelligence system that continuously presses the three-time general election, predicts this: Who has the highest exposure and participation on the Internet, and who has the highest probability of winning.

This has to be said to be an amazing discovery. In order to explain Trump's true image power, a case of crying and laughing but worth pondering comes from Yiwu, China. A message is circulating on China's social network: a rubber craft art factory in Jinhua, Zhejiang. With the warming of the US election, the Republican leader Trump and the Democratic Party Hillary’s mask orders were received, and the Trump masks had more than 500,000 orders, far ahead of Hillary. The rubber factory owner also boldly predicted that Trump would be the last winner, and actively increased the production of masks for Trump, and prepared to make a fortune when the stocks were heated up.

The rubber factory from Jinhua, Zhejiang Province introduced that since the US election has just started, the order volume has not yet erupted. When the two-party confrontation begins, that is, two months before the election results are announced, “orders will be very crazy”, it will be easier. It is more fanatical to interpret the supporters between Trump and Hillary.

The keyword search on the "Taobao US version" query Chupu and Hillary, it is more insight into the mentality of American voters. From February 1 (primary election) to Trump becoming the Republican Party's only candidate, Trump's search on Alibaba's AliExpress and the sales of nearby products have already smashed Hillary Street. Looking at the related product page, Trump is leading again. At Alibaba International Station, there are 11 pages related to Trump, and the products related to Hillary are only three pages.

A keyword: change

After the election, CNN interviewed the supporters of both sides overnight. Interestingly, the host, the reporter and the audience used the word “change” (chanGE).

Indeed, rather than shocking, it is better to say that this election brought about change: newspaper TV lost its magic. Once, the TV debate made the popular Kennedy defeat the image of Nixon, but this election said that the TV image is no longer So important. You can say that Hillary is smart and smart like a president. You can say that Trump is a demon, but this is not necessarily a real portrait of their online world. See what buzzfeed and snapchat people are sharing, spoofing things. Always occupy the forefront of the traffic list.

Due to the media’s balanced reporting principles, the traditional media has harmed Hillary Clinton – every negative problem that is offered to Trump is balanced with a negative issue that is given to Hillary Clinton’s people and a positive report. With a positive report on Trump, the more Hilary's image is, the easier it is to be smeared. A similar example occurred in 2004, when the presidential candidate, the Vietnam War hero Kerry, was attacked on a series of TV commercials. His heroic deeds as a speedboat were questioned. At that time, a small Bush of the United States succeeded in shaping "Kerry into a sluggish cowboy image through television. In the words of Gallup, Hillary was heard in the United States. Or read the most respected women in the world.

Wu Xiaobo said today that the first time I knew that Trump was a real-life show "Apprentice" on 11 years ago. This program recruited 20 young people to go to New York to apprentice with Trump and finally decide who to decide. After being eliminated, Trump always said "you are fired" and became a mantra for young people in North America.

"What we are seeing is this old businessman who is rude in his 70s. Trump is arrogant, arrogant, show off, and lascivious. When I said that I will become the president of the United States ten years ago, I must think that you have taken the wrong medicine, but today it seems The Americans have taken the wrong medicine. Trump is really a president. It was a textbook-style politician who was fired."

"The madman became the president, and the most respected woman (Gallenp research institution) was successfully shaped into a liar. Trump understands that in this century, compared to the beautiful speeches of Hillary and Obama. How to speak in two decades is king.