The industry is not clear, and the high-profile clothing business such as Youngor and Shanshan is re-emphasized.

In the past few years, the domestic apparel industry has been in a downturn, and many listed companies have embarked on a diversified path in response to the company's development needs. At the moment, some of the most representative brands in the industry are revisiting the "old business" in a high-profile manner.

In addition to Shanshan shares (600884, SH) to separate the clothing business listed development, recently, in the real estate business has a lot of business layout, Youngor Chairman Li Rucheng said at a meeting signed a strategic cooperation agreement, Youngor (600177, SH) In the next five years, it will invest 10 billion yuan to innovate new materials and new fabrics in the field of clothing, and rebuild a Youngor in five years.

According to industry insiders, before, many apparel companies focused on the development of real estate and financial investment in order to achieve performance growth, and once ignored the development of the main business apparel. However, Shao Ligang, the general manager of Jiupai Consulting, told the reporter of “Daily Economic News” that some enterprises are currently “receiving” the main business of clothing, but they have not seen the enterprises whose clothing business has experienced substantial growth.

Clothing companies have repeatedly mentioned "old industry"

Talking about the diversification of clothing companies, they have to talk about Youngor. At present, Youngor's main business also includes three major blocks of clothing, real estate development and investment.

According to Youngor’s previously published semi-annual performance report, in the first half of this year, its three businesses achieved 2.214 billion yuan, 6.345 billion yuan and investment income of 2.373 billion yuan, respectively, except for the apparel sector business revenue decreased year-on-year, and the other two sectors achieved Growth.

For Youngor, the income from real estate development far exceeds the clothing sector, and the former's contribution to net profit is also a big part. Like Youngor and Shanshan, in the clothing industry, including Busen shares, seven wolves and so on.

However, in the near future, this "painting style" has changed slightly.

At a meeting with a strategic cooperation agreement with five top European fabric suppliers in October, Li Rucheng publicly stated that it is necessary to reinvent the innovation of new materials, new fabrics, new processes, new brands and new services in the field of clothing, and rebuild one in five years. Youngor. It is said that in conjunction with this strategic cooperation, Youngor will build 1,000 “Youngor House” stores in the next few years. In addition, Youngor Group will use the products of the above five fabric suppliers to provide consumers with highly personalized customized services.

From an industry perspective, Youngor’s aforementioned plan is clearly “wind vane”, which means that companies that have previously diversified across the border are gradually returning to development. On specific matters, the reporter of "Daily Economic News" contacted the person in charge of the secretarial office of Youngor, but said that the interview of related matters needs to contact the propaganda department. In addition, it also issued an announcement on this matter.

The reporter noted that on October 26, Youngor did issue a clarification announcement. The content mentioned that last year, it had formulated a "four 1000" strategic development plan. The announcement also confirmed that in the next five years, Youngor plans to invest 10 billion yuan to enhance its brand image and comprehensive competitiveness.

Not only Youngor, at a press conference last year, the newsletter (002154, SZ), which had been accumulating Internet finance, said that it will return to the apparel industry in the future and develop a C2B private custom-made industrial chain based on Internet technology. In response to the Shanshan shares, some industry insiders said that they have not been particularly valued in the overall disk. The separate listing of the clothing business also means that it needs to be developed in the clothing business. .

"Now from the perspective of a large company, some companies do have a situation in which they have to go to the main business of clothing." Shao Ligang, general manager of the nine-party consultation, pointed out. In his view, some large-scale clothing companies have previously focused on real estate and investment, which has indeed brought a lot of income to enterprises. However, as far as the current situation is concerned, there are many uncertainties in the future development of real estate and other businesses.

"On the one hand, the funds needed by the enterprise need to have an export . On the other hand, Youngor and others should also see that the model of some brand stores in the apparel industry is developing well. Returning to the old bank is a good way for these companies." Shao Ligang also said that in addition to the above situation, some other companies are forced to return to the main business of clothing.

“No company with significant growth in performance”

There is also an old topic that has attracted much attention with the company's “return” clothing industry: Has the apparel industry begun to pick up?

Up to now, the three quarterly reports of apparel companies have been basically released. Shen Wanhongyuan pointed out in his research report that from the statistics of the key quarterly reports of its key companies, there are 11 companies with a growth rate of over 20%, and 7 companies with a growth rate of 0-20%. 16 homes continue the trend of differentiation.

The above research report also pointed out that if the first three quarters of revenue and net profit accounted for a relatively large number of stocks, the clothing and textile key enterprises in the first three quarters of revenue increased by 18.6%, the net profit of the mother fell by 1.6%, the profit situation is better than the middle report The decline has narrowed. It also said that the brand clothing is more differentiated, but the overall situation is good.

However, specific to the company, the "Daily Economic News" reporter noted that the industry representatives including seven wolves, newsbirds, etc., many companies are still relatively low performance. Taking the newsletter as an example, its three-quarter report released on October 29 showed that its operating income and net profit fell 14.22% and 160.92% respectively from January to September this year.

"At present, there is no enterprise that has seen a substantial increase in the performance of the apparel business." Shao Ligang said this.

In the eyes of the industry, in recent years, some super-large clothing companies have been operating in a downturn, and their business has shrunk. It is not possible to rule out the possibility of “falling down” in the future.

“It’s still related to the backward management ability of enterprises. (Some companies) are repulsive to new management methods. In addition, (some companies) are betting too much on the new model. Of course, there will be some in the process. Unknown companies and brands will grow and develop in the future.” Shao Ligang pointed out that China's garment industry is experiencing a process of reincarnation, and the scale of the entire industry is increasing, but it is difficult to predict specific companies.

A shoe and apparel industry expert pointed out that in the context of the industry still has not significantly recovered, compared with the cross-border betting of enterprises, most companies are doing horizontal expansion, including investing in some clothing brands and the entire industry. Extend on the chain. There are many representatives in brand mergers and acquisitions, including Song Lisi (603808, SH) who only landed in the A-share market last year, and La Chapelle, who intends to return to the A-share market. In the extension of the industrial chain, the development of the medical beauty business The posture is another representative. "As long as the company's funds are sufficient, the horizontal diversification of this brand is something that any company has to do," he said.

"The situation of cross-border diversification in the future should not be too much." Shao Ligang finally said that cross-border is likely to need to use more social resources. For enterprises, the cost of exploration in the early stage is too high. In addition, cross-border still has a lot of risks.