Can this trick save the jeweler's boss in the industry's "cold winter"?

The continued fluctuations in international gold prices have caused widespread concern in the jewelry industry. The overall decline in the jewelry industry seems to have made the jewelry market into a "cold winter". Many terminal store owners have been unable to hold back the "cold flow" and have sought a way out, expecting the store's performance to warm up and return.

In fact, the problem that really plagued the performance of the terminal store is nothing more than three points: the first high-quality supply is in short supply. Most shops and suppliers have distance problems, communication is also difficult, and the new product information of the supplier cannot be known at the first time; the second product cannot be sold and the goods are sold. Jewelry has a high unit price and many categories. Even a small jewelry store needs at least 300,000 yuan for distribution. It is not too realistic to sell in a short period of time to realize capital turnover. The third cost is too high. Not only the store rental cost, the cost of each round-trip purchase is accumulated like a mountain in the store owner, slightly affected by the market, it is possible that the balance of the whole year is negative. Summarizing the above three points is that its distribution channels are not perfect. In general, the shortcomings of the traditional offline distribution channels have no effect on the sales of terminal stores.

互联网+

With the powerful whirlwind of "Internet +" in all walks of life, this shows that our living environment has changed, consumers have changed, business models have changed, and the jewelry industry has to enter a revolution and revolution. Compared with the "cold" of the traditional jewelry industry, in contrast to "Internet + Jewelry", Shenzhen Hong Kong Fu Jewelry has integrated a new way in the industry - a jeweler, which has given a strong shot to the traditional jewelry terminal shop. Heart needle.

Nowadays, many Internet companies have completed their own platform construction, such as Tmall, Jingdong, Jewelers, etc., especially the platform of jewelers. It is a trading platform dedicated to jewelry matching services in the jewelry industry. The research and development of jewelers fundamentally solved the problem of wholesale distribution of jewelry in terminal stores.

The first is to reduce the cost of distribution. For the market, the cost of communication between the store and the supplier is too high, and most of them are bought and sold by a hammer, and the channel is difficult to establish. The core of the jeweler is the replenishment of the goods. With the help of the jeweler platform, the platform can be linked and interacted with the supplier to realize the replenishment at any time, remove the cost of all intermediate links, and save the transportation expenses of the traditional distribution for the store owner. And other expenses, it is time-saving and labor-saving.

The second is to provide goods that are marketable. The terminal store owner's distribution is worthy of matching good goods, and the jeweler platform not only integrates the goods resources of more than 400 large jewellery manufacturers in the upstream, but also analyzes according to the purchase of big data of local terminal stores to provide marketable good. The goods, the store owner is more assured.

The third is to reduce inventory backlog and flexibly use online inventory advantages. Due to its wide range of products and large price ranges, the jewelry industry has a long way to go between traditional jewelry stores and suppliers. Therefore, it is necessary to equip large quantities of goods at the time of wholesale distribution, but in the case of a bad market, the backlog of goods is in the market. inevitable. So how do you reduce inventory and speed up capital turnover? The jeweler platform can be used to replenish goods at any time, and the online inventory can be flexibly utilized to realize the replenishment of goods at any time, and the store has zero inventory.

Fourth, the diamond custom supply cycle is fast. In fact, the customization of diamonds is a headache for many jewelry owners. The styles are less difficult to select and the delivery time is too long. With the jeweler’s interactive platform with suppliers, the choice of diamond styles and the timing of distribution will be Solve the solution.

The next jewellery market is a demanding market. It is no longer what the customer buys in the storefront, but what the customer needs. The storefront meets the various personal needs of the customer through the online supply chain and service providers. Jewelers, taking advantage of the trend, focus on providing real support services for the end store jewelry distribution, leading the jewelry boss to not go or detour, to be the big winner in the jewelry market!

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SHAOXING LIDONG TRADING CO.,LTD , https://www.suejiangarments.com