Rui Fashion will seize hundreds of billions of markets and become the leader in Chinese fashion design industry

The clothing industry - "An everlasting sunrise industry, because girls' pursuit of beauty is instinct."

According to statistics, China's clothing market is on a trillion scale, and the market is huge. Clothing is a necessity for life and is less affected by the economic cycle. However, most of China's traditional clothing enterprises are still in the stage of finding styles, finding manufacturers and OEMs. Fabrics, design, sales and supply chains are not controlled by enterprises. The traditional model makes enterprises increasingly eliminated.

Liu Zichao, founder of Rui Fashion, believes: "The scale of the Chinese fashion design market is 100 billion yuan. It looks like a blue ocean fashion design industry, but it has not produced a giant."

Only by changing the supply chain, informatization, and standardization, the entire process is based on the implementation of pull-type supply and flexible production to meet market demand, and successfully achieve industrial upgrading.

Rui fashion, from the founding to the present, is the inheritance of design and craftsmanship, through an open design platform to attract thousands of quality designers to settle in, to provide clothing companies with unique design artwork, which is exactly Liu Zichao's business operation model that he insisted on since his founding. The team led by Liu Zichao, the main force is the young power of the 90s. They pursue individual liberation and are challenging the old rules in this line.

In 2016, the transaction volume of Rui Fashion Design Platform has exceeded 80 million yuan. Before the founding of Rui Fashion, Liu Zichao has been working as a design director for major international brands. He believes that designing: thinking, aesthetics, and skills should not be less. He believes that a good work has two points: whether there is brand power and sales power in the short term, and it has vitality in the long run. Good design is alive, with its own competitiveness and sales force.

It is estimated that the current design transaction volume in 2017 is expected to exceed 10 billion yuan. By 2018, it is expected to reach 50 billion yuan. Liu Zichao said that the idea of ​​Rui Fashion is professional and extreme. First, the design is wide, and then the design is deep. The quantity is not the key to solving the problem. The key is that it makes our goal clearer and the platform goal of Rui fashion design. As the world's largest design draft trading platform, Qian Tao Wan has worked hard to blow up the Huangsha to the gold. As long as the belief is maintained, the future transaction volume of the design exchange will exceed 100 billion, occupying 60% of the market."

Ruiyi’s goal of hundreds of billions is also the goal of every employee in the company. Combining the current market valuation of tens of billions of design exchange platforms, Rui Fashion is accelerating its construction into a globally influential designer dual-creation center and the world's largest fabric trading center. Shuangchuang Center will strengthen international design brand cooperation, increase foreign exchanges, gather design resources for the world, develop new engines for talent exchange, and build a trillion-level international double-creation center.

The fabric center created by Rui Fashion will be the largest scale and area in the world, and will become the development source of fabric, design and talent exchange of international apparel enterprises, and promote the overall economy and talent introduction conveniently and quickly. The exhibition hall displays the fashion trends of the world's countries, providing the latest color trends and designer's design concepts, which can intuitively inspire customers to meet their needs. The Rui Fashion Fabric Center has become an international stage for international resources and has become a unique stage for the world's unique fabrics.

In the future, Rui Fashion will influence China's garment industry, strengthen the driving force of the fashion industry, and achieve major breakthroughs in the apparel market. Catch up with the development level of the world. This catch-up, including the enhancement of the entire social and cultural foundation. Respect the differences in the market, dare to be the first, independent and special, use the costumes to knock the door of human personality. From the background analysis of fashion design to the judgment of brand, from the refinement of concept to the interpretation of thought, it is a step by step to condense the unique spirit of Rui fashion to achieve the purpose of writing God.

Editor in charge: Liu Bing