Flower-type treasure - technology reshapes the future of design

On September 15 2017 Jiangsu (Nanjing) copyright trade fair, Jiangsu Walan Intellectual Property Limited released a product called "flower treasure", causing the major media, and professionals in the field of copyright and textile sector s concern.

What is a flower treasure?

“Flower-type treasure” is a product of tile-style protection focused on the copyright protection of the textile industry. Through the “copyright registration, full-network search and deep learning image recognition technology, social rights protection report, professional lawyers' rights protection”, all-round copyright service Platform, and actively use blockchain technology to notarize the first publication time of the work.

Huabao's three functions of “copying, verifying copyright, and reporting”, because of the advantages of “quick certification, image search, and free rights protection”, in just half a year, the copyright registration works 70,000+ have been realized, and the service textile industry customers 500+ To realize the protection of the entire industry chain of “design-transaction-printing-protection”, and prove it with reality: technology reshapes the future of design.

Why do you want to be a "flower treasure"?

Yu Guoping, general manager of Jiangsu Walan said that the textile industry is a traditional pillar industries, important livelihood industries and industries with international competitive advantage, but also the culture of textiles enabling important carrier. Transformation and upgrading in the textile industry: by species, raise quality, brand, "three" strategic direction and trends. The emergence of the flower-shaped treasure is the demand for the textile industry to increase the added value of design. At the same time, it responds to the development direction of copyright protection and copyright trade in the “ 13th Five-Year Plan” of the Copyright Office of the National Copyright Administration.

Through the product of Huabao, Hualan actively solves the problem of “six incompatibility” in the development of Chinese pattern copyright in the textile industry: the speed of copyright registration does not adapt to the rapid fashion of textiles, and the review technology does not adapt to the search and infringement of massive patterns. The penalty standard does not adapt to the complexity of pattern design, local law enforcement does not adapt to the market circulation of textiles, and rights compensation does not adapt to the commercial value of textiles and domestic registration does not review and does not adapt to textile exports .

In addition to the flower treasure, what copyright protection measures are there?

Jiangsu Walan is one of the first six companies in Jiangsu Province's copyright trade base. In addition to the release and display of the flower-shaped treasure, the Jiangsu (Nanjing) Copyright Trade Expo tile column also organized the “China Textile Copyright Alliance Inauguration Ceremony” as the initiator unit, and the technology reinvented the design future – the copyright of the fashion show Dance, together with the Nantong Municipal Copyright Bureau and Xishe, jointly organized the “Design Industry Development and Copyright Protection Seminar”.

China Textile Copyright Alliance is organized by China Textile Industry Enterprise Management Association (China Textile Entrepreneur Association), Jiangsu Provincial Copyright Association, Jiangsu Provincial Copyright Trade Base Alliance, Jiangsu Walan Intellectual Property Service Co., Ltd., Zhejiang Yingpu Law Firm, Jiangsu Golden Sun Textile Technology Co., Ltd., Nantong Jiayusi Textile Technology Co., Ltd., Zhejiang Red Green Blue Textile Printing and Dyeing Co., Ltd., Zhejiang Xingmeida Printing and Dyeing Co., Ltd., Huafang Co., Ltd., Shaoxing Dongmei Textile Co., Ltd., Wanshili Group Co., Ltd., Dali Silk (Zhejiang) Co., Ltd., Haihua Yongtai (Nanjing) Law Firm, Guangdong Jianye Textile Co., Ltd., Shenghong Group Co., Ltd., Zhejiang Meixinda Printing and Dyeing Group Co., Ltd., Zhejiang Rainbow Zhuang Printing and Dyeing Co., Ltd., China textile City wallpaper wall covering market, and eight of Haimen dimensional textile design studio, Nantong beginning ink textile design Co., Chongchuan Yi-ming, textile design studio and other textile industry heavyweight co-sponsored enterprises set up and Cheng, the purpose is to improve the copyright awareness and governance level of the textile industry, and then Improve the original Chinese design of textile patterns.

On the morning of the 15th, the inauguration ceremony of the Textile Copyright Alliance was held at the Nanjing International Exhibition Center. Fu Jiesan, the president of the Jiangsu Provincial Copyright Association, awarded the award to the sponsor.

The picture shows Su Guolan, general manager Yu Guoping (second from left), explaining the use principle of the flower treasure for the leaders at the meeting.

Who is the tile?

Since the creation of Walanwalan.com in 2012, Walan has attracted 40,000+ customers in 11 countries and 4000+ home design studios at home and abroad to help customers accelerate fabric development efficiency and reduce development costs. Help designers achieve free design and product sales. In October 2015, Chuanhua (002010) invested 28 million yuan in strategic investment, and is committed to building a leading printing design service platform.

In order to cultivate more and better Chinese flower designers, in 2016, Walan established the “Waling College” and successfully invited Jin Nanyuan, a senior original design expert of the Korean STD Design Alliance, to be responsible for the design and the Waldorf College.

In 2017, Walan College was awarded: “Print Design Training Base” of China Textile and Apparel Education Association. Walan College has become a platform for graphic designers to connect universities and enterprises. It is an important carrier for the first time for Chinese designers to participate in the French PV exhibition.

Nowadays, Walan has successfully achieved the “first gathering of designers” in the industry, “customer coverage first”, “flower type transaction first”, “copyright service first”, “designer training first”, etc. First. I believe that the future of the tile will create more first, let Chinese designers make greater contributions to the cultural empowerment of textiles.