Under the wave of new industrial technology changes, China's garment industry began to play "friend circle"

Under the new wave of industrial technology changes, the Chinese garment industry is writing new era business cards with innovation. From processing and manufacturing to output technology, models, and ideas, the “going out to sea” approach has quietly changed, and the world’s perception of the Chinese apparel industry has also changed.

At the 2017 China Clothing Hangzhou Summit held recently, fashion industry insiders, entrepreneurs and scholars from many countries and regions believe that the Chinese clothing industry is cooperating in market competition for market cooperation and playing the global "friend circle".

Outline the "new manufacturing" business card

“If we say that Chinese clothing is famous for its cost and manufacturing quality , it now adds to the taste of design and fashion.” Mehta, president of the Indian Apparel Manufacturers Association, said at the meeting that the design and creativity of the Chinese apparel industry The incubation rate has surprised him, and more and more Chinese clothing brands are welcomed by many countries including India.

Saying goodbye to traditional processing and manufacturing, China's garment industry is striving to innovate its own face through concept innovation, technological innovation and model innovation. From selling products to exporting fashion and culture, more and more Chinese brands have global “fans” and lead fashion consumption.

At the recent New York Fashion Week, the release of the Chinese designer brand TAORAY WANG sparked global fashion buyers and media attention. The simple and generous design is complemented by a smooth and neat tailoring, which embellishes the oriental philosophy with the combination of color and elements, making this show both oriental and international. Wang Tao, founder of TAORAY WANG brand, believes that Chinese design has already bid farewell to the simple elements of the building, is in the traditional cultural inspiration and global creativity, more contemporary style.

At present, more and more Chinese designers and brand works have appeared in world-famous fashion weeks and fashion shows, and Chinese brands have also accelerated “ going out ” and have emerged on the world stage.

In addition to design, China's garment industry is also solidifying its manufacturing base and launching brands in smart manufacturing and collaborative manufacturing. The Chinese garment industry in transition has found new coordinates in the development of the global fashion industry.

Explore wider cooperation

The more you face downward pressure, the more you have to find a way out in a broader context. Grasping the opportunity of building the “ Belt and Road ”, the Chinese garment industry has accelerated the pace of “going out” and integrated high-quality resources on a global scale to shape new competitive advantages.

Long Guoqiang, deputy director of the Development Research Center of the State Council, said at the meeting that due to the resource endowment, the textile and garment industry is a leading industry for capacity cooperation along the “Belt and Road” and is showing a trend of industrial agglomeration. In addition, interoperability, and constantly improve the business environment, accelerate the flow of human capital and other infrastructure for all enterprises "going out" to create an environment.

China Textile Industry Association report shows that the current initiative for international distribution business improved significantly, foreign investment in expanding the breadth and depth. In terms of upstream raw materials fabric in Vietnam, Huafu color spinning, Younger, and other enterprises Lutai cotton yarn production of more than half of Vietnam's total output; intelligent being manufactured in collaboration with a number of countries and regions in the field of manufacturing, Ruyi Group and other companies to build and The production capacity closely matches the order mode.

China Textile Industry Association, Sun Rui Zhe said that the current volume of textile exports of industrial products in China reached $ 300 billion of the order, with the mode of cooperation, regional extension, more and more multinational companies will build raw material base, target market sales of territorial brand building And channel development capabilities will be enhanced.

“Local enterprises have also achieved common development through cooperation and coordination, and complement each other with complementary advantages,” Mehta said.

Building an innovative ecosystem

Different from the past, today's clothing industry “going out to sea” is not only a product “going out”, but also new models, new technologies and new ideas have gone abroad and “rooted” in a broader space.

Ye Shouzeng, the founder of the domestic clothing brand, told reporters that with the upgrading of the consumption structure, consumers are critical to the cultural and psychological identity of the product. Compared with traditional department stores, the spatial business model of collection clothing, bookstores, galleries and restaurants is more suitable for the market. He intends to promote this new business model to Paris and other places, leading the transformation of the atmosphere.

Processing companies no longer only earn money for manufacturing, designers can also share the dividends of the entire industry chain. More and more companies are exploring the establishment of a cross-border cooperation platform, creating a collaborative manufacturing model, and using the “long board” to touch the “long board” to increase the added value of products. In addition, modes of experience economy and sharing economy are also unfolding, and the integration of Chinese culture and local culture has also spawned more new ideas.

“Taking the “One Belt and One Road” as an example, countries along the route have rich cultural and creative resources and turn them into productive forces, which is also the main direction for the future development of the garment industry.” Sun Ruizhe said.

He believes that the garment industry "going out to sea" is shifting from industrial undertaking to ecological system construction. Implanting the "smart core" of intelligent manufacturing, creating the "emotional environment" of creative ecology, and ensuring the "sustainable industry" of green consumption, China's garment industry will have a wider global "friend circle" and accelerate the fashion industry. change.