Keqiao Textile Expo transforms innovation and upgrades to create a "green technology fashion" feast

In October, the 2017 China Shaoxing Keqiao International Textile Expo (autumn) was successfully held. In the development of the national textile industry transformation and upgrading, innovation has opened a new journey. Under the concept of “International, Fashion, Green, High-end” and the concept of “Government-led, Market Operation”, this autumn textile fair has undergone a new adjustment to meet the needs of the current industry development. Divided into three major areas, No. 1 is a special boutique exhibition area, No. 2 is a standard booth, and No. 3 is a textile machinery exhibition area. On the basis of an increase in the total number of booths, the number of special booths has been expanded.

â–²Sun Ruizhe, President of China National Textile and Apparel Council, accompanied by Chen Dehong, deputy mayor of Shaoxing Municipal People's Government, Shen Zhijiang, secretary of the Keqiao District Party Committee of Shaoxing City, and Zhao Rulang, deputy secretary of the Keqiao District Party Committee, visited the company. The Autumn Textile Expo.

On the morning of the 14th, Sun Ruizhe, president of China National Textile and Apparel Council, Liang Rong, vice president of China Business Federation, and Zhang Xi'an, vice president of China Chamber of Commerce for Import and Export of Textiles, Chen Dehong, deputy mayor of Shaoxing, and Shen Zhijiang, secretary of Keqiao District Party Committee, Accompanied by the deputy secretary of Keqiao District Committee and the head of the district, Zhao Rulang and other leaders, they visited the autumn textile expo.

“Technology”, “Fashion”, “Green”

Create an industry wind vane

This year's Autumn Textile Expo has a total of 1,610 booths and 596 exhibiting companies, with an exhibition area of ​​38,000 square meters, the largest in history. Transformation and upgrading and fashion innovation have become an important part of this autumn textile fair. Many exhibitors have adjusted through the years, deepened the demand side, guided by the market, from the internal management optimization, technological innovation, category adjustment, fashion exploration. Starting, it brings the most proud products of the company.

President Sun Ruizhe and his entourage first came to the Dingji Digital booth in the special decoration exhibition area of ​​No.1 Hall, and asked about the comprehensive situation of domestic and foreign sales. According to the person in charge of the booth, the current domestic and foreign sales of Dingji Digital accounted for 50% each. In terms of export, the company has made new adjustments in recent years. Compared with the direct output of fabrics in previous years, some export products have now been changed to ready-to-wear. . When Sun Ruizhe learned more about the development of the digital printing industry, the person in charge lamented that the rapid development of the digital printing industry was unimaginable three years ago. “Now, our cooperation with H&M can achieve a single flower pattern and a single color printing. The supply of cloth is 170,000 meters."

Later, the leaders came to the blue-print fashion town booth in Hall 2, which is a fashion industry-style town with green printing and dyeing as the pillar, supported by fashion culture tourism, and the direction of production city integration. It is located in Binhai Industrial Zone, Keqiao District, Shaoxing City, with a total investment of 13.66 billion yuan and a planned total area of ​​3.5 square kilometers. Sun Ruizhe focused on understanding the industrial composition of the town in the booth. Hearing that the town is mainly based on printing and dyeing enterprises, Sun Ruizhe once again stressed that “Technology, fashion, after the introduction of the export of green high-end products in the context of industry transformation and upgrading. "Green" should become a new label and new symbol of China's textile industry. The new positioning of China's textile industry should be the responsibility-oriented green industry, the innovation-driven technology industry and the culture-led fashion industry.

"Transformation", "high end", "smart"

Textile Expo shows China's textile strength

Sun Ruizhe and his entourage also attended the FDC catwalk event of “Fast Fashion and Quick Response” of China Textile City. It is reported that this is also an important innovation of this autumn textile fair. With the designer as the bridge, the fabrics of the exhibitors have been selected in the early stage. After the designer designed the sample clothes, three theme catwalks and seven statics were built on the pavilion. Display, and matching clothing and fabric ordering conferences at the same time, thus achieving a new model for the development of clothing-driven fabrics.

At the Qianqing booth, the leaders learned that Qianqing Town is a strong industrial and trade town in the west of Shaoxing. The town's economy is dominated by industry, including textile, hardware, electricity and packaging. In the transformation and upgrading of the printing and dyeing industry, Qianqing Town relocated 39 printing and dyeing enterprises, integrated and promoted the original enterprise block, and positioned it as a traditional industrial upgrading area.

At the dock exhibition booth, Sun Ruizhe emphasized the importance of science and technology for promoting the transformation and innovation of China's textile industry. It is reported that Shaoxing Buhang Exhibition Service Co., Ltd. owns a one-stop textile procurement expo center, a diversified docking and promotion sales center and a new online display transaction service center. The person in charge of the booth introduced the five development highlights of the cloth terminal “buyers introduced, fabric exhibitions, help you buy fabrics, network more convenient, and larger textile business circle”. Sun Ruizhe said that information technology is the focus of the future development of the textile industry. At the same time, the popularity of information technology is also conducive to the improvement of the industry credit system.

Sun Ruizhe and his entourage also learned about the operating conditions and latest products of new and old companies in booths such as Red Green, Gold, and Rhine Textile. He expressed the hope that Keqiao Textile can realize the more efficient and pragmatic transformation and upgrading of the textile industry through the adjustment of technology structure, product structure, production capacity structure and industrial structure in the development direction of science and technology, green and fashion.

In recent years, Keqiao Textile Expo has played an important role in opening up the industry from design concept to fabric material to the integration and development of the garment finished product chain, effectively promoting the transformation and upgrading of the textile industry, and consolidating and enhancing Keqiao fashion creativity. The new international image of the center.

Editor in charge: Xu Yuehua