Sportswear is about to usher in the "South Africa effect"

Leading Speech: WGSN, the world's leading provider of fashion trend analysis and forecasting, has recently conducted a comprehensive study on colorful and rich tribal themes of group spirit and released the latest 2010 FIFA World Cup inspiration report.

The world leading fashion trend analysis and forecasting provider WGSN has recently conducted a comprehensive study on colorful and rich tribal themes of group spirit and released the latest 2010 FIFA World Cup inspiration report. The report pointed out that as South Africa prepares to host the 2010 FIFA World Cup, its culture and heritage will have a tremendous impact on the apparel and concept of the entire Sportswear industry.

Traditional prints and repetitive patterns have a powerful impact

From June 11th, nine cities in South Africa will hold a one-month FIFA World Cup football match. This is the first time that African countries have hosted the World Cup, and the spirit of the host country has become influential. With its vision of South Africa’s diversity and people’s appreciation, the sportswear brand is transforming South Africa’s vast cultural heritage into capital. They used traditional patterns and patriotic color combinations to design eye-catching costumes and carried out significant advertising campaigns.

According to Zhao Guiju, WGSN Asia-Pacific Content Director, “Before the 2010 World Cup in South Africa, WGSN has tracked the impact of South Africa on different industries and markets, including sportswear and women’s wear. We predict that South Africa will host South Africa’s largest sporting event. The impact will radiate into all aspects of apparel, design, visual merchandising and marketing.In the coming months, we will pay close attention to and explore more convincing information to verify how the current fashion cues we have discovered have successfully entered and guided the market. ."