Seven pairs of wolves double 11 in the elderly loaded unexpectedly opened up a special father

On November 14, Zhong Tao, general manager of Seven Wolf’s e-commerce, revealed that in the just-concluded Double 11 promotion, sales of seven wolves and seven categories of garments all exceeded 10 million yuan, among which the sale of middle-aged and older persons unexpectedly soared.

“In the past we had flagship stores and we thought that Tmall’s users were very young, so the models used to be more youthful. This time we accidentally arranged a middle-aged package on the front page. Later we found that after the arrival of female users, they would all buy it. This forum is extremely hot. " Zhong Tao introduced the situation of the seven wolves on the 11th day.

In response to this discovery, seven wolves temporarily adjusted the product mix, at around 4 pm, all their 40-year-old and 45-year-old costumes were called out, in particular to open up a father special.

The final seven wolves this temporary transformation effect is obvious, not only the volume, and the customer unit price is high, the average price is more than 800 yuan. "General users up to this age have at least two fathers, one is their own father and the other is the father-in-law."

It is understood that in 2012, the total sales volume of the seven wolf Tmall flagship store double-eleven was more than 40 million yuan. In 2011, sales on the 11th were about 14 million.