International famous brand VERSINO debuts classic and fashion

On June 25th, the world-famous clothing brand VERSINO launched its first flagship store in China in Shenzhen. Since then, VERSINO, which includes two series of COLLECTION and CLUB, will use this window to better explain the charm of classic and fashion to everyone.

VERSINO is derived from Italy, which is known as the “World Art and Design Treasury”. This country full of magical legends, with its distinguished history of craftsmanship and rich European culture, has given professional fashion designers endless inspiration to build VERSINO's pure aristocratic fashion and impressive brand achievement. Since it officially entered the Chinese mainland in 1998, it has opened more than 60 VERSINO brand stores in major cities in China. Based on the noble quality of Italian dress culture, VERSINO combined with the unique cultural background of the local, the dress style is more refined, simpler and smoother. It is highly praised by the noble consumer groups.

Background information:

Sanskrit Roman Spring

Fansino, originating from Italy, which has the reputation of “World Art and Design Treasury”, is a country full of magical legends. With its distinguished craft history and rich European culture, it has given professional fashion designers inexhaustible inspiration and built Sanskrit. Pure aristocratic fashion and great brand achievement.

Based on the noble quality of the Italian dress culture, Fansino combines China's unique cultural background to present a more refined, simple and smooth style of clothing. The superior fabrics and exquisite hand-made nature are not uncommon. Put on 30,000 yuan in leather clothing and imagine that he is the supreme leader of the beautiful forest. From suits, jackets, shirts, T-shirts, ties, to fine leather goods, every bit of character is full of imposing style. The noble and indulgent temperament fully demonstrates the calm and self-confidence of modern successful men, and the cultural connotation of “exquisite life” is naturally revealed.

After many years of remembrance, the three people still remembered the encounter. In the spring of 1995, undoubtedly belongs to VERSINO. In the eternal city belonging to God and angels, Chen Guoxiong met with Velini and Stemeno Dolce and achieved a classic Roman fashion legend.

Rome meets with hatred

At the time, Chen Guoxiong was the general manager of Hongxing Hongxingxing, an international designer apparel company. That year, he routinely travelled to Rome for a business trip. He walked into Café Doney on Veneto Avenue and met the founder of Fansino and the Italian star. The fashion designers Velini and Stemeno Dolce were delighted to find each other in the conversation that everyone is not only a lover of Roman culture, but also in the same fashion brand apparel area. As a result, the young Italian couple enthusiastically led Chen Guoxiong to visit their design studio.

In Dolce's couple design studio in the Palazzo apartment on the street, Chen Guoxiong saw a men's collection: the suit was designed to be simple and refined, breaking through the conservative image of traditional formal wear. The narrow shoulder line was very suitable for the oriental body and Introverted temperament; and the design of the shirt, a bold application of rich blush, coffee and other colors, showing the man's longing for a warm side ... ... This is Chen Guoxiong's mind in modern high-end men's clothing. The three people talked with each other very well and met with hate.

After careful discussions, VERSINO as an international brand was born, and since then the three have started long-term friendly cooperation, and everything that follows is exactly what Velini said: “We have become dream teams, we trust each other's taste, and we are good at bringing elegance and comfort to life. The natural combination of the atmosphere, to grasp the fashion show off and implicit understanding!"

The Sweet Life of Veneto Avenue

Italian designers can be said to be the elites in the world who have the most artistic insight.

Stemeno Dolce was born in Florence, known as "the essence of the Renaissance art." His father, who is an artist, wants his son to become an outstanding painter, but he does not want to see that his son is fascinated with sewing machines at home. Compared with simple paintings. He prefers to show the beauty three-dimensionally through clothing; Velini was born in a wealthy businessman family in Milan. He traveled with his parents from childhood, and her wide vision made her possess a high sense of fashion. The two had a history of 2700 years. The fierce love of the ancient city of Heroes came to Rome to set up his own studio and quickly became an outstanding partner in Italy's fashion industry. Friends of the fashion industry often said: “They lived on the Veneto Avenue sweet life.”

The Velini and Stemeno Dolce couples often travel to countries. Paris, New York, London, Milan, Tokyo and other major fashion cities often have their shadows flashing, get the latest inspiration; good family education background, psychic love and positive A healthy lifestyle, all this makes their design works everywhere filled with the essence of high-grade life.