Explore DIESEL's "fashion space"

The endlessly creative Diesel is a multinational design company. The products include a variety of different series of denim clothing, everyday casual clothes and various accessories. Diesel is brave enough to try new styles, apply new materials and adopt alternative manufacturing processes and strictly control quality, to ensure that customers bring the most anticipated products. At present, Diesel operates in 80 countries, has more than 5,000 sales outlets and 270 single-brand stores (plus 21 new shops opened last year, and now has a total of 173 stores worldwide, and the number of employees has increased from 2,561 in 2003). As of 2004, there were 3,348 people.)

In 1978, Renzo Rosso founded the company with the aim of becoming an industry leader, seizing the opportunity to create a unique style for his own family. Rosso recruits a group of creative ghosts who, with the same belief, never follow the trend blindly. Rosso's goal is to form a team of creative and energetic elites everywhere: he encourages designers to create creatively with open minds, and the design team moves toward a goal to create unique costumes that allow individuals to perform Self, chasing trends can find unique tastes. When Diesel was just starting out, its designers went against the trendsetters and brand design guidelines of the time and insisted on using their own sense of touch as the design element. The world in the eyes of Diesel and all employees is an unbounded Datong cultural whole: people from all over the world play different qualities and form a mass of thinking without the power of norms and dynamics. Diesel team broke through the traditional frame of employees and their work model, resulting in excellent efficiency, has been repeatedly visited by numerous media, but also become a lot of international consultants and universities teaching materials.

Diesel's milestones included the founding of the Diesel brand in 1978, Renzo Rosso’s acquisition of the company in 1985, the launch of the Global Market Promotion Program in 1990, Diesel’s first flagship store in Lexington Avenue in New York City in 1996, and the acquisition of Staff International in 2000. .

At present, most of Diesel's products are produced by medium-sized companies. All twill cotton dresses are produced in Italy. Diesel is headquartered in Molvena (Vicenza), in the northeast of Italy. Its fifteen subsidiaries are located in Europe, Asia and the Americas, with more than 3,400 employees worldwide.

In 2000, Diesel acquired Italy's famous Staff International and produced three special brands: Vivienne Westwood, Dsquared and Martin Margiela. They also distributed products through showrooms in Milan, Paris, New York and London. Renzo Rosso became a substantial shareholder in the NEUF Group, which in July 2002 held the holder and business of Maison Martin Margiela. Staff International is one of the most technologically advanced garment manufacturing companies in Europe. It is also a meeting point for design talents and unique styles.