Gibson and fashion brand Ben Sherman push guitar across

Gibson Guitar, a well-known musical instrument brand, has teamed up with Ben Sherman, a British academic fashion brand that has always cooperated with music brands, to create a series of custom Gibson guitars.

This cross-border collaboration combines the legendary guitar masters Philippe Dubreuille and Ben Sherman's outstanding designers, each guitar is combined with Ben Sherman's British classical school style and Gibson's innovative brand concept.

Each of these guitars has its own name and is displayed in Ben Sherman's worldwide stores. These guitars will be auctioned after the exhibition and their proceeds will be donated to designated charities around the world.