Bosideng down jacket to lead the new trend of Chinese feather down

Color rejuvenation, emphasis on functionality

In late autumn, the sales season of down jackets ushered in. Compared with previous years, this winter down jacket is more stylish and elegant on the basis of light and warm, the use of high-tech fabrics, light and personal design, brings consumers a new comfortable experience. Among them, down jackets represented by Bosideng are praised by consumers for their sleek and simple design.

Over the years, Bosideng down jackets have been leading the popular trend of Chinese down jackets. Since 1997, Bosideng has been presenting fashion trends to the world on behalf of China's winter clothes for 10 consecutive years. It has become the longest-selling fashion brand, the longest representative brand, and the strongest fashion-oriented apparel category. From the slightly youthful fashion capture in 1997 to the elegant minimalist atmosphere in 2006, Bosideng has been a fashion leader in China's winterwear field for ten years.

Talking about the design concept of Bosideng down jackets this year, Zhu Lin, the design director of Bosideng Co., Ltd., believes that down apparel has undergone changes such as “bread type”, “disengagement type”, “fashionable type” and “green health type”, and has paid more attention to the connotation of apparel. , to absorb a variety of elements, extended models features. It is no longer a simple change of style, but a combination of design, structure, color, surface materials and other design features, and more emphasis on functionality. The beauty of rationality, the transcendence of sensibility, the nostalgia of luxury, and the reluctance to be quiet... The Chinese down jackets interpret different personalities and lifestyles in comparison.

This year's middle-aged down jackets are younger in terms of color purity and brightness, as well as cuts and lines. In this regard, Zhu Lin said: "Fashionization and youthfulness are the same trend for down jackets. The old, middle, and young age boundaries are gradually becoming blurred in the design of down jackets."