Five key color trends for spring and summer 2022 are here!

Introduction: 2022 will be a cautious but optimistic post-epidemic period. Through color, we can convey a positive emotion and heal consumers' tired body and mind. The 22 years of spring and summer colors capture sensory pleasures from daily life, extract colors that enhance emotions, and create a reliable balance between freshness and familiarity.

WGSN and COLORO released trend information to the market one to two years in advance on a global scale, and jointly launched five key colors.

2022 will be a cautious but optimistic post-epidemic period. Through color, we can convey a positive emotion and heal consumers' tired body and mind.

The colors of spring and summer of 22 years capture sensory pleasures from daily life, extract colors that enhance emotions, and create a reliable balance between freshness and familiarity.

Butter

Butter color

Butter color, the first of the five key colors. Butter color is softer, more creamy, and makes people feel almost edible. This color trend conforms to modern people's growing desire for nutrition and health. In the past three years, the popularity of yellow has become more and more intense, especially the bright yellow with high chroma and the light yellow with a light and thin feeling. We predict that in the spring and summer of 2022, consumers will continue to seek these yellow tones that are comfortable and cordial and bring positive sensory experiences.

Warm butter color has become popular in luxury women's clothing. In the spring and summer of 2022, we will see its expansion in the fields of menswear, underwear, and interior design, with a particular focus on luxury and noble style positioning. The neutral appeal is also the characteristic of butter color, so butter color is also very suitable for children's wear, home wear and casual wear.

Butter color is a highly adaptable color. It was selected as the 2022 spring and summer popular color because it is so attractive in itself, and when combined with other key colors, it can also achieve the purpose of attracting eyes on the basis of harmony.

Olive Oil

Olive oil green

Due to the unpredictable spread of the new coronavirus around the world, the spring and summer of 2022 will be a cautious but optimistic period. Therefore, we have made deliberate, sustainable, and novel predictions. These core colors are more comfortable and safe.

The second of the five key colors we launched in cooperation with WGSN is the olive oil color with herbal moisturizing. This peaceful and balanced hue has a timeless and comfortable texture and is similar to the attributes of olive oil itself. It is an ideal base color to match with other colors. In the fashion trend, the green color has always been the core key color. This is due to its natural nature. Under the influence of the epidemic, people have gone through a long period of isolation and are more eager to contact the vitality of nature. Therefore, olive oil color It will be more attractive to consumers in the spring and summer of 2022.

Olive oil color can be called a long-lasting and sustainable all-rounder. It can be widely used in outdoor sports, tooling, underwear, shoes, accessories and interior design. In men's and women's clothing, olive oil green is having a good chemical reaction with those rapidly heating up practical and functional products.

Mango Sorbet

Mango Ice Cream Color

Consumers need a reassuring and stable world, which will be the main theme of the spring and summer of 2022. Color can play a key role in comforting, rejuvenating and nourishing us. Refreshing bright tones are still an important factor, which will bring optimism.

The third key color for spring and summer of 2022 is mango ice cream color, which combines the popularity of orange with the brightness of yellow, and is a warm and invigorating tropical color. It can add positive energy to the seasonal color palette, enhance the sense of well-being and health, and can also bring digital effects to the color palette through its supernatural and vivid saturation.

Mango ice cream color will be an ideal choice for swimwear, sportswear and outdoor clothing. In women's clothing, it will bring amazing and unusual effects, especially for products with a modern silhouette. With its own juicy texture of fruits, it is also suitable for household goods and interior decoration.

Atlantic Blue

Atlantic Blue

Color is a powerful tool that can be used to create connections, evoke emotions, and stimulate the senses. After experiencing COVID-19, in the spring and summer of 2022, consumers began to pay more attention to health and safety, so the role of color assistance in improving physical and mental health has become more and more significant. Clear sky and blue waves of the sea, nothing can bring more hope and a sense of peace. The charm of reliable, versatile and trustworthy blue lies in its sense of substitution.

In the spring and summer of 2022, the calm, reassuring, trans-seasonal Atlantic blue tone echoes the organic indigo dye and the ocean, making it very suitable for sustainable and traditional designs.

Deep blues like these have been embraced by slow fashion brands, or will become the ideal color tone for menswear. Atlantic blue will also be the classic core of women's clothing, sportswear and decoration, especially for the beauty and makeup industry as its directional color.

Orchid Flower

Phalaenopsis

Popular colors in the spring and summer of 2022 balance the dual requirements of freshness and familiarity in today's society. Green tones, blue tones, and yellow tones make people feel at ease, harmonious and consistent. The moist pink tones and orange tones bring excitement and optimism to this season. "Phalaenopsis" is our last key color in spring and summer of 22, and it is also the best color of the year in WGSN.

Phalaenopsis has strong, surreal, and energetic characteristics, so it will stand out in contemporary reality and digital environments. It is versatile enough to be used across seasons and across borders. At this challenging time, using this high-chroma magenta hue will be a good way to create a sense of positivity and escape from reality.

The vibrant pink series has been fully utilized in the sportswear and casual wear fields and is influential, especially for female consumers. Phalaenopsis will continue to be popular in fashion, swimwear, interior design and beauty. Relying on the purple background, it was initially promoted by the youth market and subsequently attracted the men’s and women’s clothing market.